Each year, we invest in team-member training for education, mentoring and coaching, developing management and leadership skills, and helping team members find challenging new assignments. We believe the greatest skill is the skill to learn new skills. At EMMC, career development is a shared responsibility between team members and their managers. We are expected to take charge of our own career development. We need to understand the skills required for our next opportunity and then find ways, with our supervisor’s help, to develop those skills.

There is another important way we influence behavior. We try to use Iran’s most neglected motivator: recognition. If someone is doing a good job, we tell them! We can never do enough of it.

We want every team member to be able to say, “I chose the right company. I am valued. I am rewarded. I am recognized. We work hard, but we have fun, too. I can improve my professional skills here. I can reach my career goals. I enjoy my work.”

Our success has as much to do with attitude as aptitude, what is in our hearts, not just our heads. Our success depends on how much our team members care for their customers and for each other. In hiring, we do not care how much a person knows until we know how much they care. Enthusiasm and caring enable ordinary people to do extraordinary things. When we do this, we want to have fun, too, because success without fun never lasts, and fun without success is not much fun. “Fun” for us means enjoying our work, enjoying the people we work with, enjoying the difference we make in the lives of our customers and communities, and celebrating our achievements together as a team.

We value and support our people as a competitive advantage. We must attract, develop, retain, and motivate the most talented people who care and who work together as partners across business units and functions; we want to give them the training they need to succeed in their work; we want them to be responsible and accountable for their businesses and functions; we want to empower them. We want to recognize and thank them for their outstanding performance. We believe everyone on our team is important and deserves respect for who they are and how they can contribute to our success; we say “team members” not “employees” because our people are a precious resource to be invested in, not expenses to be managed; and because teamwork is essential to help our customers succeed.

Products and technology do not fulfill the promise behind a brand, people do; people who are more talented, more motivated and more energized than their competitors.

We believe our people will out-execute our competitors every time because they care more than our competitors do.

When our people are in the right jobs, spending time on the right things, leading well, feeling good about their contributions, fully using their skills and learning new ones and having fun; they will do what is right for the customer. When they are properly supported, incented, rewarded, encouraged and recognized, they are even more satisfied with their jobs, providing even better service for our customers; this generates more revenue, which results in greater profit.

Capital, goes where it is wanted and stays where it is well treated. That goes not just for financial capital but for human and intellectual capital; we must, therefore, be known as a great place to work. A place where our team members can build a career that can last a lifetime; we want to be an employer of choice, a company that really cares about people, where teamwork is valued and rewarded, where how the work gets done is just as important as getting the work done. We are a relationship company but our relationships with our customers are only as strong as our relationships with each other.